Why bother with Social Media as a small company?

Social media is a tool - it will only work well when you know how to use it!

Small businesses can’t afford to miss out on the many opportunities that social media has to offer - increasing your reach to clients and building a reputable brand online will help your business grow.

Check our tips and tricks for small businesses when getting started on social media.

 Image showing social media
(Photo Credit: UnSplash)

We can all struggle to know what is best for our business. Being on social media is no longer an option but a necessary part of any marketing strategy for a product or service. Social media is where most consumers go to find new products, hire workers and look for services. By updating your social media you have a potentially limitless new client base.

One problem many small businesses face when they first begin social media is focusing on vanity metrics. If more awareness of your business is your goal then we can discuss your follower count, but if your goal is to engage with your followers and create a reputable brand identity then other analytics are much more effective at seeing how close we are to attaining these.

With this in mind, no matter the size of your business or the scope of your social media there are always ways in which this can be used to achieve your business goals. The most essential part about starting is finding your goals that should drive you posts, and monitor your success.

As a small company it is not just about gaining a huge follower count but instead about creating a strong and trustworthy brand image. One way in which any business can begin to create trust in your brand is to begin by using User Generated Content (UGC), this could be reviews or people posting images using your product or service. Customers are more likely to trust your business if they can see that other people have successfully done so already. Creating a community of supporters will make your service or product stand out!

Want some help getting a handle on your social media presence? Or need guidance getting started? Contact us now to find out how we can work together to plan your next event: inbox@virtualdiamond.co.uk or contact us on Facebook and LinkedIn