As a small business, or any business for that matter...you need to save money where you can right?
Sometimes you need to talk to more than one person at a time...but the logistics of getting them all in one place is a nightmare!
Firstly, the cost of providing a venue and refreshments and secondly...unless the reason for the meeting is important to the participants...they probably don't want to take the time out of their day to attend an onsite meeting!
This is where a conference call comes in! It can: